When you need to advertise a new project or business, there are many new ways to get your message out there. It’s more than just a question of which kind of sign company to use.
Channel Letters and Illuminated Cabinets
Either of these types of signage would adorn the edifice of your business and make your name visible to passing traffic at any hour. Channel letters are the kind of 3D letters that are often illuminated with LEDs or another internal lighting source. LEDs are the most energy efficient and long lasting, so it’s important to find a sign company that’s capable sign company near me of equipping your installation with LEDs.
Alternatively, illuminated cabinets would allow you to use a more complex logo. Because individual letters are not cut out, this type of product isn’t always as legible from far away. Backlighting is available from nearly any sign company that sells this type of product, which improves the 24/7 visibility of your logo.
Adding electronic messages to your board can dramatically increase its potential to hold a bypasser’s attention. Flashing useful information like the time and temperature can encourage commuters to look for your business on a daily basis. Adding updates and special discounts can help your company seem interesting and relevant.
The more you’re willing to spend on a sign, the more likely you’ll be able to attract attention. Still, it’s important to find an experienced sign company that will make sure your logo is exactly appropriate for your needs. Electronic marquees are great for installations visible from major roads, but if your business is hidden in the back of a shopping mall, then you might need to adjust your choice of signage accordingly.
Does your company already use vehicles? Why pay money for a billboard when your employees already drive advertising space around town? Lettering and decals for the side of the door can cost less than a hundred dollars, and wraparound graphics for larger vans can cost anywhere between one thousand and five thousand dollars. Vehicle wraps can be more eye-catching than billboards, and you aren’t committing to a single location. Rather, your business logo travels all over your service area. Of course, if your drivers are irresponsible or unsafe drivers, then this branding choice could have a negative impact on the perception of your business. Because of the hazards of putting your company name on a vehicle, it’s much safer to make sure that your business has a quality logo posted in a stationary location.
However you choose to make your business more visible, it’s vital to choose a sign company who can help you make the most cost-effective choice. Choosing to invest a little more can improve the public perception of your business for years to come, and it’s an opportunity for long-term advertising on a space you already own. For every industry, making your business’s name and information more visible will help to attract new customers.